Social media is nothing new, and job hunting isn’t, either. And while the techniques of securing a job may have changed, the biggest factor to affect it has been the proliferation of social media. But despite the bond between the two, how beneficial is the relationship?
By far the biggest job and professional site there is, LinkedIn has been around for just over a decade. It has approximately a quarter of a billion users, many of whom use the site to find a job. Companies can be searched with statistics provided, employers can contact prospective employees, and users can sign up to be notified of job openings. There’s even a three-tiered paid option, which purports to offer enhanced features and access.
Does It Work?
Not so much. LinkedIn is huge, which is also its downfall. Employers still prefer to know who their future employees will be, what their personalities are, and what they look like (as unfair as the last point is.) Imagine it from the employer’s perspective: you put up a job ad and get inundated with hundreds of responses. How do you choose? By picking the most familiar names, which means that a certain amount of networking is involved.
This social media site is HUGE (20% of the world’s population), free, easy to use, and hard to put down. So, it’d make sense that with so many people on it, the jobs are there, too? And it should also mean that with money needed, it’s easy to reach out to prospective employers and follow up on leads, right?
Does It Work?
Not very well. The increasingly loose privacy controls on Facebook means that every sordid detail from your past is there for the world to see—including employers. And as hard as you try to untag yourself from scandalous pictures, nothing is ever truly deleted from the internet. But this is all discounting the fact that Facebook wasn’t designed or intended to be a job search site, but rather a site to connect with friends.
This social media site has half a billion registered users and is growing every day, but is it valuable for finding a job? Many success stories follow the same theme: they reached out to someone, exchange tweets, and land a job.
Does It Work?
It can, sometimes. Twitter is a pretty hip way to go of searching for a job, but not every employer wants to be badgered for jobs in 140 characters. The trick is to have a tweetersation without specifically saying you’re looking for a job, so that way you’ll make a good—not desperate—impression.
There are many different ways of finding a job, with social media playing a big role today. How useful it is depends on how the applicant approaches it, with varying results on each site.